Working with the Community in a Political Campaign

Political candidates are only as strong as the communities who support their campaigns. That's why it's vital that candidates not only get to know their constituents but fully engage the community in their campaign from the start. This comprehensive volume explores a range of strategies used by political candidates to work with community members during a campaign, including connecting with different demographics of voters, mobilizing grassroots volunteers, engaging constituents through social media, and planning community events. Readers will gain the practical knowledge and inspiration they need to get involved in political campaigns in their own communities.