Work That Body

The Male Body in Digital Culture explores different ways that the male body has been represented by, constructed in, and experienced through digital media during the age of austerity. It argues that the male body has become a key site in contemporary culture where neoliberalism's hegemony has been both secured and contested since 2008. It does this by looking at three different case studies: the celebrity male nude leak; the rise of young men sharing images of their muscular bodies on social networking sites; and the rise of chemsex. It finds that on the one hand digital media has enabled men to transform their bodies into tools of value-creation in an economic context when their traditional bread-winning capacities have been diminished. On the other it has also allowed them to use their bodies to form intimate collective bonds during a moment when competitive individualism continues to be insisted on as the privileged mode of being in the world. It therefore offers a unique contribution not only to the field of digital cultural studies but also to the growing cultural studies literature attempting to map the historical contradictions of the austerity moment.