Vanishing Vision

This spirited history of public television offers an insiders account of its topsy-turvy forty-year odyssey. James Day, a founder of San Franciscos KQED and a past president of New Yorks WNET, provides a vivid and often amusing behind-the-screens history. Day tells how a program producer, desperate to locate a family willing to live with television cameras for seven months, borrowed a dimeand a suggestionfrom a blind date and telephoned the Louds of Santa Barbara. The result was the mesmerizing twelve-hour documentary An American Family. Day relates how Big Bird and his friends were created to spice up Sesame Street when test runs showed a flagging interest in the programs live-action segments. And he describes how Frieda Hennock, the first woman appointed to the FCC, overpowered the resistance of her male colleagues to lay the foundation for public television. Day identifies the particular forces that have shaped public television and produced a Byzantine bureaucracy kept on a leash by an untrusting Congress, with a fragmented leadership that lacks a clearly defined mission in todays multimedia environment. Day calls for a bold rethinking of public televisions mission, advocating a system that is adequately funded, independent of government, and capable of countering commercial televisions lowest-common-denominator approach with a full range of substantive programs, comedy as well as culture, entertainment as well as information.This title is part of UC Presss Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1995.