Ultimate Book of Business Brands
- Insights from the World's 50 Greatest Brands
- Format
- Bog, paperback
- Engelsk
- 256 sider
- Indgår i serie
- +3
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- Du sparer kr. 15,00
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Beskrivelse
The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands have become one of the most powerful competitive weapons in the business arsenal, and this book will give you the inside track on just how these winning brands have been created and sustained.
Detaljer
- SprogEngelsk
- Sidetal256
- Udgivelsesdato29-10-2002
- ISBN139781841124391
- Forlag Capstone Publishing Ltd
- FormatPaperback
- Udgave2
Størrelse og vægt
10 cm
Anmeldelser
Anonym 17/04/2006
Sjovt at læse om de kendte brands som Coca-Cola, Microsoft osv. Bogen giver en god beskrivelse af de kendte mærker og deres historie.