Trust

In today's noisy, skeptical, and distracted world, trust is no longer a given - it's a fragile currency. Whether you're closing a deal, advising a client, or leading a team, your success depends on a resource that is easy to lose and hard to win back.

In this bold and timely book, Dr. Slim Saidi explores trust not as a virtue, but as a strategic asset - one that must be earned, protected, and wisely spent. Drawing from decades of executive advisory, leadership coaching, and global consulting, he offers readers a clear-eyed playbook for navigating trust in business and life.

Part philosophy, part strategy, and deeply personal, TRUST: A Fragile Currency invites leaders, sellers, advisors - and anyone who works with people - to rethink how they build credibility, influence decisions, and lead with integrity.

Because when trust breaks, everything breaks.

And when it flows, so does everything else.