Tourist Experience and Perception in the Pandemic and Post-pandemic Era

This book is a collection of selected papers from the 11th international Conference on Tourism and Hospitality between China and Spain [www.china-spain.org].

The COVID-19 pandemic was a global unprecedented event which was a huge crisis and challenge for the tourism and hospitality industry to confront. This book focuses on the tourist experience and perception during the pandemic time as well as the normal time. The experience and perception can affect the tourist's satisfaction and trust, behavioral intention substantially. They are critical for the decision-making to visit or revisit a tourist destination. The book discusses the experience and perception of the tourists with width and depth. The affecting factors and dimensions for the tourist experience and perception are explored in various types of tourism. Some measurement including quantitative and qualitative measurements for tourist perception is suggested. The book convincingly shows some successful approaches to increase the positive experience and perception of the tourists for sustainable tourism development. The book is highly recommended for tourism and hospitality researchers, policymakers, industry practitioners, and graduate students