Tongue in Chico

Who knew college could be this funny? In his quest to show what campus life was really like for the pioneering undergrads of Chico State University's Golden Age, our courageous author takes us on a trip to that crazy age between the 60s and 80s -- the rollicking 1970s. You remember those days, don't you? Not quite free love, lots of rock 'n' roll, drugs of the innocent and not-so-innocent kind and the absolute feeling that all was right with the world. This book captivates its readers with astute, amusing and downright hilarious moments in the day in the life of a Chico State Wildcat. Where else can you party with your profs, skinny-dip between class and coast through stop signs on your bike with only a nominal risk of winding up on somebody's windshield? Based on a compilation of past columns from several Northern California weeklies including a stint as ace cub reporter for his college newspaper, C L Smith invites us along on his migration from Southern California to the quaint college town of Chico, California. After college, he finally ditches his shorts, tee-shirts and flip-flops and assumes the identity of a bona fide bon vivant as the editor of the Santa Cruz Good Times. Later, C L Smith was the marketing wizard who introduced several iconic advertising campaigns of the 80s, 90s and early 2000s. And, if you think Smith's college years were funny, wait till you join him for a walk on the wild side of American business in the advertising and wireless worlds.