Tech Startup Toolkit

Essential advice for anyone aspiring to start up a technology company, based on decades of business experience.



In Tech Startup Toolkit, you'll discover the good, the bad, and the ugly of succeeding with a tech startup. Author Jothy Rosenberg reveals the insights he's learned from an entrepreneurial career that's seen both $100 million sales, dramatic failures, and everything in between.



Tech Startup Toolkit gives you concrete, actionable advice on how to:



Succeed as a first-time CEOPitch and raise money from various types of investorsDevelop a go-to-market strategyCreate a strong positive cultureUnderstand what makes a VC tickWrite an elevator pitchUnderstand investment deal termsHone and align teamsEffectively downsize or wind down a companyPosition a company to be acquired

In Tech Startup Toolkit Jothy tells stories from his incredible career that will give guidance and inspiration to anyone who's ever thought of creating or running a company. Every personal story teaches a vital lesson for any would-be startup founder, ensuring you avoid the pitfalls that end less-prepared companies.   About the technology Why do eight out of ten tech startups fail? Is it inevitable? In Tech Startup Toolkit, nine-time tech startup founder Jothy Rosenberg tells you how to beat the odds. Part memoir and part survival guide, this book delivers battle-tested, unvarnished advice on capital, culture, boards, marketing, and management.