The Young and the Thirsty

The Young & The Thirsty: 25 California Wines For New School Drinkers is the mold-breaking new book by young winemakers Jacob and Jesse Kovacs that provides a map to their peers just beginning to cultivate a love for wine. The brothers' goal is to launch a million winos with guidance as to which vintages offer a proper introduction to the sweet grape without being too harsh on the palate or pocketbook. Written in a voice that is hilarious, daring and relatable, The Young And The Thirsty is perfect for budding aficionados curious about wine and eager to build the foundation for what could easily become a lifelong passion. Jacob and Jesse are seventh-generation winemakers and proprietors of the Carmel Valley-based label Kovacs Brothers. The idea behind the book, Jesse Kovacs said, is to provide a starting place for budding enthusiasts. 'Because of the Internet, curiosity about wine among people our age is exploding,' said Jesse Kovacs, 28, who readers might remember from his stints on bo