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Flower imports to Europe have almost doubled in the last ten years, providing many opportunities for growers in tropical countries. Aimed particularly at tropical growers and agricultural colleges, this text provides details of the main factors in cut flower production, such as climate, soils, propagation, fertilizers and pest and disease control. There is also a section on packaging, transport and markets. 35 of the most popular flowers are discussed in detail, with technical advice on their cultivation. The global growth of cut flowers is considered, and the text is supported by colour photographs of the main flowers grown.