The Archetype Effect

An in-depth, research-backed exploration of the answers to worker motivation

Based on an extensive global research program conducted in nineteen countries around the world surveying over forty-eight thousand people, The Archetype Effect delivers a new framework to understand and cater to worker motivators across roles, industries, and organizations. This book shows how workers can be classified into six major archetypes based on their motivations, and describes how recent disruptions, such as gig work, remote work and AI-assisted automation, are impacting worker motivators overall.

The archetypes discussed in this book include:

Givers: Driven by helping others, thrive in collaborative environmentsOperators: Value stability and teamwork, prefer clear instructions and minimal risksExplorers: Seek variety, creativity, and new experiences, prefer flexibility and innovationArtisans: Motivated by mastery and pride in their work, prefer autonomy and focus on qualityStrivers: Ambitious and career-oriented, motivated by recognition and advancementPioneers: Visionary and entrepreneurial, driven by creating and often leading new ventures

The Archetype Effect is an enlightening read for anyone wanting a new way to understand what motivates them at work every day, or looking for a language to talk about current role, future choices, and career options with their firm. It is also for all leaders seeking to apply these insights across an organization to increase employee wellbeing, performance, and retention.