The Real Deal

Master Objection Handling. Close More Deals. Win Without Compromise.

Most salespeople don’t lose deals because their product is wrong; they lose because they can’t handle pressure in high-stakes sales.

They hesitate when faced with tough questions.

They allow stalls, price objections, or polite brush-offs to derail the sale, instead of applying proven sales techniques that close more deals and increase revenue.

Learn how to reframe resistance, stay in control under pressure, and turn hesitation into buying momentum.

Inside, you’ll discover:

Mindset shifts that turn objections into closing opportunities

Word-for-word responses to overcome price, timing, and trust objections

Pressure-control tactics to keep deals alive under high-stakes pressure

Negotiation moves that protect your price and profit margin

Closing techniques to secure faster buying decisions

Confidence-building skills to perform in any sales situation

These strategies work for sales professionals in any role or industry, from enterprise sales and corporate accounts to retail, consulting, services, and manufacturing, because they’re built on proven buyer psychology, not gimmicks.

Packed with practical techniques and real-world examples, this book will help you handle objections with confidence, protect your margins, and move deals forward faster.

Tony Porter is a multi-award-winning former sales leader, successful investor, and trusted adviser to businesses worldwide. He has sold into and worked with C-suite decision-makers at Top 500 global companies across finance, energy, legal, and manufacturing industries. Through his proven TRUST framework, published sales books, and hands-on coaching, Tony equips sales professionals, founders, and executives with the skills, confidence, and strategies to perform under pressure and win in competitive markets.