The Price is Wrong
- Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing
- Format
- Bog, hardback
- Engelsk
- 256 sider
Normalpris
kr. 279,95
Medlemspris
kr. 254,95
- Du sparer kr. 25,00
- Fri fragt
-
Leveringstid: 8-11 Hverdage (Sendes fra fjernlager) Forventet levering: 09-03-2026
- Kan pakkes ind og sendes som gave
Beskrivelse
Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.
Detaljer
- SprogEngelsk
- Sidetal256
- Udgivelsesdato08-02-2008
- ISBN139780470139097
- Forlag John Wiley & Sons Inc
- FormatHardback
Størrelse og vægt
10 cm
Anmeldelser
Vær den første!
Log ind for at skrive en anmeldelse.