The Nature of Business

This enlightening book sets out a new business paradigm to help inspire businesses to thrive.

In The Nature of Business, management consultant Giles Hutchins presents the challenges to the prevailing ‘business as usual’ model, explains the pressing need for transformational change, and reveals the concepts and mindsets necessary to inspire the businesses of tomorrow.

Going beyond current approaches to responsible and green business, Hutchins focuses on the emergence of new ways of operating and creating value in an increasingly volatile and interconnected world. He makes the compelling case that the ‘Firm of the Future’ should seek to mimic behaviours and organisations found in nature, which offer fitting models for businesses capable of flourishing in chaotic and uncertain times. A firm of the future, he argues, builds resilience, optimises, adapts, integrates systems, navigates by values and supports life-building activities. It is a business inspired by nature.

Showcasing the pioneers of the new paradigm through examples and case studies, The Nature of Business presents the tools and techniques required to effect the transformation to a business fit for purpose and fit for the future.