The Heart and Soul of Culture

Culture matters Research shows that not only does every company and organization have a culture that is unique, but repeat customers remain loyal because of your culture, not just your brand So, how does your company leverage its culture to become a conscious business, and in the process, ensure higher profits, happier customers and more engaged employees?Co-authors Tom Hinton and Barbara Yager believe the secret is to put your people before profits and make the transformation from an unconscious business to a conscious business.