The Good The Bad And The Epic

Are your marketing efforts getting lost in a sea of AI-driven content? You're not alone. Most advertising and marketing attempts today fail to ignite interest and emotion. That's because to compete in a crowded marketplace brands place too much emphasis on spectacle and too little focus on making us feel. Think about the brands you love. The epic brands. What do they have in common? An ability to create meaning, value, and genuine connection. And they do it in an authentic way. With story. The Good The Bad And The Epic is a storytelling playbook for brands. A practical, easy-to-use framework to help any business-no matter the size or industry-unleash the transformative power of story. Storytelling has always been a vast and profitable industry in Hollywood and in the video game market, but also in marketing where a brand's success is defined by their story. Story is a cast-iron way to capture and hold attention and make click-through rates and engagement metrics soar. Now more than ever, especially with the rise of AI and data-led marketing, customers are seeking brands that offer meaning and genuine connection. And nothing has the power to create meaning and drive memorability like story. Unlike most storytelling books that focus on theory, The Good The Bad And The Epic arms you with a step-by-step framework you can apply immediately-whether crafting an email, launching a full-scale marketing campaign, or building a memorable brand story from scratch. Through 12 action-packed chapters, filled with real-world examples of good, bad, and epic marketing, you'll gain the tools to elevate every aspect of your communication. Let The Good The Bad And The Epic be your guide to transforming your brand and capturing your audience's hearts and minds-before your competition does. In an era where AI-driven content lacks the soul of human connection, mastering the art of storytelling gives your brand a distinct edge. Here's what you'll get with The Good The Bad And The Epic: Proven strategies to turn passive consumers into passionate advocates.A blueprint for applying narrative structures that skyrocket engagement and memorability.Insightful examples from top brands and campaigns that show you how to create meaning in the age of AI-driven marketing.Don't just tell a brand story. Make it epic.