The Fruition Coalition Marketing Plan Workbook

The Fruition Coalition Marketing Plan Workbook is a complete and easy to use guide for nonprofit organizations of all types and sizes. Through detailed descriptions, discussion and reflection questions, and planning charts, this book guides readers through the process of articulating information about the organization, environment, internal and external relationships, and communication leading to the development of marketing strategies and a comprehensive marketing plan. This workbook helps organizations become more grounded in their values and identity, create opportunities for meaningful engagement, and develop strong, mutually beneficial relationships so that organizational goals can be achieved.