The Essential Marketing and Advertising Dictionary

- Criticism of the Works of Novelists, Poets, Playwrights, Short-Story Writers, and Other Creative Writers Who Liv

Jerry Rosenberg

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Format
Bog, paperback
Engelsk
752 sider

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Beskrivelse

The Essential Marketing and Advertising Dictionary is an authoritative reference that defines more than 5,500 marketing and advertising terms in clear, concise, and understandable language. This dictionary incorporates terms used in both government and private-sector organizations. The terms cover every aspect of marketing and advertising, including terms related to direct mail, sales, retailing, international advertising and marketing, consumer behavior, market research, and print and broadcast advertising.

This book is essential for marketing, sales, and advertising professionals and students.

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Detaljer

SprogEngelsk
Sidetal752
Udgivelsesdato01-03-2009
ISBN139781572487031
Forlag Sourcebooks Inc
FormatPaperback
Udgave0

Størrelse og vægt

Vægt453 g

Dybde3,8 cm

10 cm

10,2 cm

15,2 cm

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