The CEO Book

The CEO Book will help you navigate the twelve habits of highly successful CEOs. You will learn how to care for your people, know which way to go and align and allocate resources effectively.



Motivational speaker, author and mentor, John Hale, reveals that becoming a successful CEO is an inner transformation requiring a purposeful journey amidst harsh realities. However, clues exist and much can be learnt from those who have gone before us. There are lessons from CEOs and leaders of twelve evergreen organisations including Tesla, Netflix, Est?e Lauder, Microsoft, Stitch Fix, San Antonio Spurs, Apple, the House of Saud, Merck & Co, YouTube, PepsiCo and the Navy Seals.