The Borderless World, REV Ed

This revised edition of a groundbreaking work on the global economy proves as relevant and important today at it was at the start of the decade. Exploring in lucid detail the melting away of national economic borders, The Borderless World shows how organizations can win in this global environment as -insiders in foreign countries, not as exporters to them. Two new chapters shed light on how rapidly evolving technology, like the World Wide Web, has further eroded international economic barriers, and how savvy managers can take advantage of new opportunities to propel their businesses to the top.

"A true global corporation, Ohmae] says, serves the interests of consumers, not governments, and wealth comes from the marketplace, not from natural resources....Ohmae challenges business's status quo with provocative statements."

-San Francisco Chronicle

"A lucid, compelling . . . highly enjoyable race through a business world which is itself doing just that-racing along in a mostly enjoyable and certainly compelling manner."

-Management Today