The Book on Internet Marketing for Pool and Spa Dealers

Stop Using Old Strategies to Generate New Business. As I'm sure you've already discovered, it now takes more than your typical newspaper ad, radio spot and weekend home show to get the sales you used to get. Why? Because the dynamics of the spa and pool market have changed dramatically. Consumers are more cautious than ever and are doing more research to be sure they are getting the best products and services at the best possible price. And where are they going to do their research? You guessed it...the Internet. If you think that just having a website is enough, you are sadly mistaken. You obviously need your website to be FOUND by your prospects. But, according to some studies, 90% of people searching for products and services on the Internet never search beyond page one. That means that for all practical purposes, if you're not on page one, your prospects will never find you And if they can't find you, they can't buy from you either. To make matters worse, look at all the time, money and resources you've already spent creating that beautiful website that 90% of your potential clients and customers will never see. How frustrating It's time to stop using old strategies to generate new business. Hoping for the best is not a strategy, waiting it out is just not possible and ignoring new ideas is no longer an option The purpose of this book is to point you in the right direction. It's a wake-up call to focus your attention on working smarter, not harder Inside, you'll find proven strategies to help you drive more traffic, generate more leads and increase sales