The Art of Military Recruiting

Recruiting is a mission-critical art and one of the toughest jobs in the military. With 26 years of Army leadership and recruiting experience, Colonel (Retired) James W. Welch shares hard-earned lessons, proven strategies, and real-world insights to help military recruiters thrive. Learn how to master prospecting, deliver world-class customer service, build powerful community partnerships, and lead with resilience in one of the most challenging environments imaginable. Whether you're a new recruiter, a seasoned veteran, or a leader guiding the next generation, this book is your essential blueprint for recruiting success.