The Art of Business

For over 2,600 years political and military leaders have relied on Sun-Tzu's The Art of War. In this field manual for business leaders, David I. Goldenberg converts Sun Tzu's seminal work on military strategy to a practical treatise on business management, and provides significant new insights into how firms can use Sun Tzu's strategic planning principles effectively to succeed in business. The Art of Business discusses how to choose and install bona fide strategic management systems and why firms must operate according to the systems' principles. Goldenberg provides the best interpretation of Sun Tzu's profound insights in this time-tested manual on planning, operations, capital, investment, innovating, business intelligence, leadership, and metrics.