Summary: Hidden in Plain Sight

The must-read summary of Erich Joachimstahler's book: 'Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy'.This complete summary of the ideas from Erich Joachimstahler's book 'Hidden in Plain Sight' shows how the biggest opportunities for innovation are often right under our noses. In his book, the author explains how you can spot and act on these opportunities by taking an 'outside-in' approach and looking at the product from the customer's point of view. This summary will teach you how to challenge existing assumptions and focus on creating a change in your customers' lives.Added-value of this summary:* Save time* Understand key concepts* Expand your business knowledgeTo learn more, read 'Hidden in Plain Sight' and discover how you can start taking advantage of the multiple opportunities around you.