Successful Marketing Strategies for High-Tech Firms

- Criticism of the Works of Novelists, Poets, Playwrights, Short-Story Writers, and Other Creative Writers Who Liv

Éric Viardot

Bog

Format
Bog, hardback
Engelsk
304 sider

Indgår i serie
- Artech House Technology Management and Professional Developm

Normalpris

kr. 989,95

Medlemspris

kr. 929,95

Du sparer kr. 60,00
Fri fragt

Som medlem af Saxo Premium 20 timer køber du til medlemspris, får fri fragt og 20 timers streaming/md. i Saxo-appen. De første 7 dage er gratis for nye medlemmer, derefter koster det 99,-/md. og kan altid opsiges. Løbende medlemskab, der forudsætter betaling med kreditkort. Fortrydelsesret i medfør af Forbrugeraftaleloven. Mindstepris 0 kr. Læs mere

Leveringstid: Mangler, normalt 2-7 uger

Beskrivelse

This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.

Læs hele beskrivelsen

Detaljer

SprogEngelsk
Sidetal304
Udgivelsesdato05-07-2004
ISBN139781580537001
Forlag Artech House Publishers
FormatHardback
Udgave3

Størrelse og vægt

Vægt725 g

Dybde2,1 cm

10 cm

18,5 cm

26 cm

Anmeldelser

Vær den første!

Log ind for at skrive en anmeldelse.

Findes i disse kategorier...

Se andre, der handler om...

Advertising Business strategy Engineering: general Management & management techniques Sales & marketing