Strategic Marketing
- Market-Oriented Corporate and Business Unit Planning
- Format
- Bog, paperback
- Engelsk
Normalpris
kr. 314,95
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kr. 294,95
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Leveringstid: 2-3 uger (Sendes fra fjernlager) Forventet levering: 20-03-2026
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Beskrivelse
This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors provide a systematic framework that helps to structure the vast and complex marketing knowledge, thus making it more accessible and easier to use for strategic marketing planning. Many short case reports and examples serve to illustrate the key aspects of the marketing planning process.
Contents
The information basis of marketing planning
Market-oriented corporate planning
Market-oriented business unit planning
Planning the marketing mix
Marketing implementation and management control
Detaljer
- SprogEngelsk
- Sidetal253
- Udgivelsesdato20-09-2017
- ISBN139783658184162
- OriginaltitelMarketingplanung
- Forlag Springer Gabler
- FormatPaperback
- OriginalsprogTysk
Størrelse og vægt
10 cm
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