Startup

A hilarious debut novel by a BuzzFeed culture writer about the difficulties of real life connection in the heart of New York City's tech world.

While Silicon Valley likes to think of itself as the epicenter of the tech universe, New York attracts its fair share of ambitious entrepreneurs determined to make their mark. Among them are Mack McAllister, the it-boy visionary of the moment trying to take his app to the next level; Isabel, a social media ninja working for him a bit too closely; and Katya, an ambitious Russian emigre journalist desperate for a scoop. When a scandal erupts in the lower Manhattan loft building where all three work, they quickly discover just how small a world the Big Apple's tech community can be. Doree Shafrir's debut is a sharp, hugely entertaining story of youth, ambition, love, money and technology's inability to hack human nature.