SLAM: Build your startup idea or early stage business with the Startup Launch Assistance Map

Because many startup founders do not have much time to read extensively, this book is deliberately short and as practical as possible. It offers a very simple framework – the 8-step SLAM process (The VALIDATION checklist) in the first half of the book and the 8-step GRAND process (the EXECUTION checklist) in the second half. These processes are designed to help ideators and entrepreneurs think about the viability of their startup in a highly structured way – and to not miss out critical steps – and then, if this looks good, to put a strong execution plan together that will have enough momentum to have the best possible chance of succeeding.