Selling Through Content: A Marketer's Handbook for SaaS and Service Businesses

You can't see it. You can't touch it. But you can experience it, and that is what you sell.'Selling Through Content' illustrates how SaaS and service businesses can use content marketing to build and grow their business. The book explores the concepts and tools useful for market research, planning, and execution. We will understand the fundamentals of campaign planning, funnel design, social media management, and email marketing to reach a content marketing strategy that sells. We have done a detailed study of Shopify, Slack, HubSpot, Mailchimp, Adobe, Salesforce, and many more successful companies in this book so you can see how each process is implemented in real-life scenarios. In my career as a digital marketer, I experienced the industry from different viewpoints. First as a content marketer, then as an account executive, and now as a consultant and media buyer. This book is my attempt to pour in the experience and knowledge gained from working for a diverse clientele and help you avoid some mistakes I made in my journey so far.You will find personal anecdotes, case studies, research, best practices, tips, tricks, steps, visual aids, and a lot of excel sheets to help you grasp the concepts.