Scientific Advertising
- Format
- Bog, hardback
- Engelsk
- 92 sider
Normalpris
kr. 339,95
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kr. 309,95
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Leveringstid: 7-12 Hverdage (Sendes fra fjernlager) Forventet levering: 09-03-2026
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Beskrivelse
"Scientific Advertising" by Claude C. Hopkins, first published in 1923, is a foundational text in the field of modern advertising. Hopkins, a pioneer of direct-response advertising, presents a methodical, results-driven approach to creating and evaluating advertisements. The book emphasizes the importance of understanding human behavior and using data to craft compelling campaigns.
Detaljer
- SprogEngelsk
- Sidetal92
- Udgivelsesdato27-12-2024
- ISBN139798890969781
- Forlag Lushena Books
- FormatHardback
- Udgave0
Størrelse og vægt
10 cm
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