RESEARCH METHODOLOGY

Research Methods are the tools and techniques for doing research. Research is a term used liberally for any kind of investigation that is intended to uncover interesting or new facts. As with all activities, the rigor with which this activity is carried out will be reflected in the quality of the results. This book presents a basic review of the nature of research and the methods which are used to undertake a variety of investigations relevant to a wide range of subjects, such as the natural sciences, social science, social anthropology, psychology, politics, leisure studies and sport, hospitality, healthcare and nursing studies, the environment, business, education and the humanities. Just about every university course includes an element of research that students must carry out independently, in the form of projects, dissertations and theses, and the more advanced the degree, the greater the research content. In the workplace there is frequently a need to do research in order to develop or improve the business or service, while some types of businesses rely on doing research projects for their very existence.