Public Relations Metrics
- Research and Evaluation
Forfatter: info mangler
- Format
- E-bog, PDF
- Engelsk
- Indgår i serie
Er ikke web-tilgængelig
E-bogen er DRM-beskyttet og kræver et særligt læseprogram
Normalpris
kr. 299,95
Medlemspris
kr. 259,95
Beskrivelse
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
Detaljer
- SprogEngelsk
- Sidetal344
- Udgivelsesdato28-05-2008
- ISBN139780203877234
- Forlag Taylor And Francis
- FormatPDF
Anmeldelser
Vær den første!
Log ind for at skrive en anmeldelse.