- Format
- Bog, hardback
- Engelsk
Normalpris
kr. 414,95
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kr. 389,95
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Leveringstid: 2-3 uger (Sendes fra fjernlager) Forventet levering: 12-03-2026
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Beskrivelse
This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.
Detaljer
- SprogEngelsk
- Sidetal184
- Udgivelsesdato16-07-1998
- ISBN139783540644590
- Forlag Springer-verlag Berlin And Heidelberg Gmbh & Co. K
- FormatHardback
Størrelse og vægt
10 cm
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