Goodman, J: Priceless

In the groundbreaking book Priceless, renowned healthcare economist John Goodman reveals how patients, healthcare providers, employers, and employees are all trapped in a dysfunctional, bureaucratic, healthcare system fraught with perverse incentives that raise costs, reduce quality, and make care less accessible. Unless changed, these incentives will only worsen the problems in the coming months and years. He demonstrates how market forces have been driven out from the American healthcare system, making it nearly impossible to solve problems as effectively or efficiently as in virtually every other type of consumer marketplace. Goodman cuts through the politics to think "outside the box" and propose dozens of bold and crucial innovations that, if adopted, would enable caregivers, entrepreneurs, and patients to use their knowledge and creativity to create access to low-cost, high-quality healthcare.