Power and Persuasion in Media and Advertising

- Criticism of the Works of Novelists, Poets, Playwrights, Short-Story Writers, and Other Creative Writers Who Liv

Susan Brophy Down

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Format
Bog, paperback
Engelsk
48 sider

Indgår i serie
- Why Does Media Literacy Matter

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Leveringstid: Mangler, normalt 2-7 uger

Beskrivelse

Go ahead, buy it. You know you want it....How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age. Teacher's guide available.

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Detaljer

SprogEngelsk
Sidetal48
Udgivelsesdato28-02-2018
ISBN139780778745488
Forlag Crabtree Publishing Company
MålgruppeFrom age 11
FormatPaperback
Udgave0

Størrelse og vægt

Vægt136 g

Dybde0,5 cm

10 cm

18 cm

23,1 cm

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Children’s / Teenage: general interest Children’s / Teenage general interest: Work & society Educational: General studies / study skills general Interest age: from c 8 years For primary education Interest age: from c 11 years For middle / preparatory school education