Plan B

Adapt or die. That’s the stark choice facing big business today.With digital startups devouring their customer base and the pace of change now at breakneck speed, corporate executives know all too well that failure to innovate is an existential threat. Yet despite lavishing vast resources on digital transformations, progress is too slow and at best incremental. Innovation labs, accelerators and pilgrimages to Silicon Valley or Shoreditch aren’t cutting it either, when major brands need to create explosive growth today. That’s why it’s time for a radical rethink; a Plan B. Speaking to top executives launching new ventures, leading VCs and startups who are upending entire verticals, entrepreneur James Haycock presents an alternative model which combines the attitude and ambition of challengers with the scale and unfair advantages of big business. Packed with insider case studies and firsthand insight, the Beta Business model is a playbook for Plan B that combines smart separation and purposeful experimentation to unlock growth outside your core business.