Pharmaceutical Resilience

The world of health is undergoing a significant evolution. There is a tangiblesense of urgency and great expectation that affects everyone: patients, healthcareorganisations, doctors and companies.Pharmaceutical Resilience offers us a compass to orient ourselves in thisgrowing complexity, indicating the cardinal points and helping us find a pathto follow in this historic moment, which is the result of the convergence of atleast three macro-phenomena that are becoming evident at a global level: theincrease in demand and the growing pressure to which public health budgetsare subject; the evolution of the consumer patient; and the impact of technology.