PersuasionGPS

Want to Be the Most Persuasive Person in the Room?

Persuasion is not about getting everyone to say "yes" to you: it's about helping people make good decisions.

You are at your most powerful when you set goals well, know how to connect with people, and showcase what's in it for them. PersuasionGPS shows you the fastest route to get there.

Whether you're involved in negotiations, debates, high-stakes partnerships, collaborations, interviews, or other situations where you want to create win-win outcomes through strategic persuasion, you'll find useful insights here.

This book speeds up your journey to communicating more persuasively-because it's designed around how your brain works:



The GPS system is simple to understand and useThe chapters are short and filled with the latest neuroscience and compelling storiesChapter summaries, checklists, and exercises mean you use what you've learned right away

The book shares the stories, research, and exercises-until now only found in Lynne Franklin's speaking, training, and coaching-with you:

Goals:

Get your brain back when you've lost your mindRewire your negative brainCreate goals that motivate your brainPeople:

Stop unconscious bias from clouding your decisionsQuickly understand what people want, need, and are afraid ofRead people's body language to read their mindsShowcase:

Understand the process people go through to say "yes"Create compelling messagesTell strategic stories that connect

"This book WILL make things happen in your life! PersuasionGPS helped me understand ways to harness how my brain works to create more opportunities and get past obstacles or, as Lynne put it, 'play with your brain!' Lynne shares her wisdom in easy to follow stories and steps. It is a treasure of practices that show us brilliant ways to get where we want to go faster!" 

Ellen Schnur

Co-Author, The Medical Improv Toolkit