Offensive Marketing
- Format
- Bog, paperback
- Engelsk
Normalpris
Medlemspris
- Du sparer kr. 35,00
- Fri fragt
-
Leveringstid: 9-13 hverdage (Sendes fra fjernlager) Forventet levering: 11-03-2026
- Kan pakkes ind og sendes som gave
Beskrivelse
Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results.Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
Detaljer
- SprogEngelsk
- Sidetal430
- Udgivelsesdato01-01-2003
- ISBN139780750674591
- Forlag Butterworth-heinemann Ltd
- FormatPaperback
Størrelse og vægt
10 cm
Anmeldelser
Vær den første!