Nike

Discover the history of the iconic swoosh. This remarkable journey unveils the evolutionof a brand that has not only transformed the sports industry but has also shaped popularculture across the globe.

Founded in 1964 by Bill Bowerman and Phil Knight as “Blue Ribbon Sports,” Nike grewfrom selling running shoes out of the back of a car to becoming a global icon. From thecreation of the revolutionary “waffle sole” shoe to the launch of the Air Jordan line, Nikecatapulted into international prominence.

This beautifully illustrated book brings to life the defining moments of Nike’s history,particularly the brand’s breakthrough signing of Michael Jordan in 1984, which set thestage for Nike’s dominance in athlete partnership. The development of Nike’s powerfulslogan, “Just Do It,” along with sponsorship deals with icons like Tiger Woods, SerenaWilliams, and Cristiano Ronaldo also stand out as pivotal moments that establishedNike’s supremacy in the sports world. Additionally, this book delves into Nike’s innovativetechnologies, such as Flyknit and Air Max, which have redefined performance and fashion.

What better way to learn about Nike’s history than through this visually rich celebration of aglobal powerhouse in sportswear, blending history, culture, and sport in one.