New Perspectives on Marketing of Horticultural Crops in North East India

This book presents an integrated analysis of production and marketing of tomato, cabbage, passion fruit and anthurium flower in northeast India in which new supply chain models could be seen. A detailed feature of marketing structure, channels of distribution practices and procedures of price fixation has been examined. Effects of price and non-price factors, price fluctuations, institutional and middle-men role from plantation to marketing have been analysed. The book attempted in exposing structural and operational problems of marketing of horticultural crops in the region. The book has considerable importance to students of Agricultural Economics and research scholars who are interested in the area. Even for the exporters of horticultural crops this book will be of much use. Further, for the policy makers who have to solve the problems of marketing of horticultural crops constantly, this book contains valuable suggestions also.