New Directions in Garden Tourism

Following on from the success of Garden Tourism, this book provides an update on the statistics and growth of the global phenomenon of garden visitation. It delves into new themes and contemporary trends, from art and culture to psychographic profiling of visitors and how social media and semiotics are used to enrich visitor experience and fuel motivation. In addition to these new topics, the book also expands on important areas such as the continued rise of urban gardens, garden events, historic gardens and garden economics. It features: Visitor statistics for gardens around the world up to 2019. New case studies of The National Garden of Wales, Missouri Botanic Garden, Queens Botanic Garden, and Bombay Sapphire Gin Distillery in Hampshire, UK. Full-colour images that show gardens in airports, new structures and initiatives in botanic gardens, the use of botanicals in gin distilling, animals and birds and the importance of gardens to their survival, and garden responses to the restrictions imposed on them by the COVID -19 pandemic. This new book provides a wealth of information for garden managers and tourism students. It is written in an engaging style that will appeal to garden managers, students of horticulture and tourism, and casual readers interested in the phenomena of gardens.