New Developments and Approaches in Consumer Behaviour Research
Forfatter: info mangler
- Format
- Bog, hardback
- Engelsk
Normalpris
kr. 1.244,95
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kr. 1.179,95
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Leveringstid: 7-9 Hverdage (Sendes fra fjernlager) Forventet levering: 05-03-2026
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Beskrivelse
The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context. This book outlines the state of the art in consumer behaviour and provides insights into new developments including the emotional and cognitive as well as social factors influencing consumer behaviour.
Detaljer
- SprogEngelsk
- Sidetal356
- Udgivelsesdato03-09-1998
- ISBN139780333739075
- Forlag Palgrave-Macmillan
- MålgruppeFrom age 0
- FormatHardback
Størrelse og vægt
10 cm
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