Negocios Inmortales / Immortal Businesses. How to Sell Cost-Effectively During Hard Times

HAY NEGOCIOS INMUNES A LAS CRISIS: LOS QUE SE ADAPTAN Y CAMBIAN LAS REGLAS DEL JUEGO Si bien las recesiones son inevitables, es la forma como cada negocio reacciona lo que determina su inmunidad o vulnerabilidad. No somos v?ctimas de lo que nos pasa, sino art?fices de nuestro destino. Es la claridad y coherencia de nuestra estrategia comercial lo que define si salimos a flote o nos hundimos. En medio de guerras de precios y locura generalizada, aquellos que se diferencian y venden sin empe?ar la empresa son quienes siguen adelante sin comprometer el futuro. En tiempos dif?ciles, cu?l ser? el destino de tu negocio? Perecer? o har? parte de la legi?n de negocios inmortales? No son las compa??as que m?s venden, sino aquellas que lo hacen de manera rentable las que sobreviven para contarlo. ENGLISH DESCRIPTION THERE ARE SOME BUSINESSES IMMUNE TO CRISES: THOSE THAT ADAPT AND CHANGE THE RULES OF THE GAME While recessions are inevitable, it is the way each business reacts to them that dictates their immunity or vulnerability. We are not victims of what happens to us; we are makers of our own fate. It is the clarity and coherence of our commercial strategy that determines if we come afloat o we go down. Amid pricing wars and generalized madness, those who distinguish themselves and do not mortgage their business away in order to sell are the ones that keep going without sacrificing the future. Come hard times, what will the fate of your business be? Will it perish or will it become part of the legion of immortal businesses? The companies that live to tell the taleare not the ones that sell more, but the ones that do it in a more cost-effective way.