Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy

This study presents an in-depth analysis of the infant formula controversy and the resulting international boycott of Nestle products launched by various social activist groups and church organizations. The actions of those groups culminated in the passage of the first international marketing code under the auspices of the World Health Organization. Based on extensive research, the book details the Nestle case and uses it to analyze a number of other major issues bearing on contemporary business strategy and operations in the national and international arena. Issues addressed include: the rising phenomenon of social activism and its effect on public opinion and public policy; the changing role of churches and other religious groups and their impact on corporate strategy and behaviour; the emergence of UN affiliated international bodies, as both arbiters and regulators of market conduct of multinational corporations; the changing dynamics between multinational corporations and host countries; the factors which determine a company's behaviour and its ability to adapt to changing societal expectations.The book presents a microcosm of business society conflicts being played out in all parts of the world. This book should be of interest to academics in the areas of management, business ethics, social conflict, and international regulation. It should also appeal to a broad corporate and government audience and to anyone interested in contemporary world affairs and the increasing globalization of socio-economic conflicts.