Media Ethics

Comprehensive core textbook that presents an ideal balance of ethical theory, considerations for specific professions, and specific cases throughout the fields of news, entertainment media, advertising, and public relations Includes actual media cases throughout, with "master cases" that provide additional background and greater complexity, enriching the discussion and engaging students more directly. Expanded coverage of international theories and cases Uses the Potter Box model as a framework for exploring the steps in moral reasoning and analyzing cases, adding a theory-based foundation alongside real-world examples. Text stays consistent in its approach from edition to edition, preserving clarity and engagement while integrating the contemporary state of media, and allowing adopters to move easily to new editions.