- Format
- E-bog, PDF
- Engelsk
- 224 sider
Er ikke web-tilgængelig
E-bogen er DRM-beskyttet og kræver et særligt læseprogram
Normalpris
kr. 1.859,95
Medlemspris
kr. 1.794,95
Beskrivelse
This book provides an invaluable insight into one of the most influential global industries. It covers: publishing; broadcasting; newspapers and journals; advertising and public relations. Each section provides the reader with an analysis of potential costs and incomes, together with opportunities and associated risks. This provides a highly structured and informative view of the media industry. The final section provides an overview of the current developments and possibilities for the future.
Detaljer
- SprogEngelsk
- Sidetal224
- Udgivelsesdato01-01-1995
- ISBN139780857099983
- Forlag Elsevier Science
- FormatPDF
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