McDonald's

Discover the incredible story behind the world's largest fast food brand. Find out how McDonald's grew from a single restaurant into a globe-dominating chain. This book reveals:

● The bright business minds behind McDonald's remarkable rise.

● How the company's famous products--from the Big Mac to the Happy Meal--came to be.

● Which marketing and public relations strategies turned McDonald's into a powerful brand.

From marketing relationships to the company's attempts to counter its critics, this book provides a fascinating look at McDonald's and at the fast food industry as a whole.