Mass Automation

What happens when companies can make decisions, analyze data, and manufacture products-mostly without people? In Mass Automation: Rethinking Companies for an Era When They Can Act on Their Own, Nick Pogrebnyakov takes readers on a compelling journey into a near future where AI, robotics, and data sensing converge to reshape how companies work, compete, and evolve. This is not a technical manual. It's a sweeping yet grounded vision of "nearly automated companies" where AI drives decision-making, robots perform physical tasks, and sensing technologies capture and interpret real-time data. Drawing on two decades of experience in academia and industry, Pogrebnyakov unpacks how automation transforms company functions- strategy, R&D, marketing, logistics. Through vivid scenarios and realworld examples, he shows how automation fundamentally alters how firms compete, organize, and scale. Business leaders, entrepreneurs, engineers, scholars, and policymakers will find this a grounded, practical guide for preparing for mass automation. If you're looking for more than hype about AI and robotics-if you want to understand how businesses will actually work in an automated economy- this book is your blueprint.