Marketing of Agricultural Commodities in India

The present book Marketing of Agricultural Commodities in India is prepared in planned and systematic manner by the help of different resource persons (authors) and sources of knowledge including journals and books. This book covers the whole gamut of agricultural marketing including marketing analysis, marketing methods, marketing channels, marketing organizations, cooperative marketing, marketing models, agro processing, warehousing, storage, Marketing reforms, Roles of ICTs and PPP (P3) in marketing, marketing schemes and programes. It deals with the product and commodity specific marketing such as Pulses marketing, Mentha marketing, Mushroom marketing, Fish marketing, Milk marketing, Fruits and Vegetable marketing. The book has been presented in systematic way and simple language with the support of latest data, figures, tables and graphs for better understanding of undergraduate, post graduate students, research scholars and faculties of agricultural economics, agribusiness, business management and commerce. It is also useful book for research community, agribusiness managers, management trainees, marketing executives, agriculture officers and policy-makers.